Diane Von Furstenberg welcomes Fall!

Talk about gorgeous!  The Diane Von Furstenberg (DVF) Fall ad campaign video premiered on www.DVF.com this week, and it is amazing!

For the first time, the fashion label, lead by Diane Von Furstenberg and Creative Director Yvan, used state-of-the-art RED camera technology (most recognizably utilized in movies such as The Amazing SpiderMan, The Hobbit, The Girl with the Dragon Tattoo and Avatar 2).  In fact, images for the print campaign are pulled directly from the video.

DVF  travelled to China to collaborate with conceptual artist Zhang Huan’s studio in Shangai for the backdrop of the fall campaign, which was directed by Tatiana von Furstenberg, shot by Brian Rigney Hubbard, and featured model Tayane Leao.  The campaign is characterized by “sophistication in industrial surroundings” with modern colors — pacific blues, pomegranate reds and celadon greens — juxtaposed with raw, organic gray materials like concrete, stone, and brick.

Check out the amazing DVF Fall video at:  http://www.youtube.com/user/insidedvf?feature=mhee.  I also recommend “liking” the DVF Facebook page, available at http://www.facebook.com/#!/dvf.

Welcome Fall (and your fabulous fashion)!  You were missed!